Social Media Marketing

Are Social Media Ranking Sites Worthwhile?

Published on May 22, 2012 by

I have been playing with some of the  social ranking sites like Klout  and Track Social. I have to say the results of these social ranking sites don't do much for me. For example, Track Social has two religious ministries that always rank at the top for engagement, however, they ...

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Chris Abraham on Why Pinterest Matters to Us Social Media Marketers

Published on April 3, 2012 by

I was going to do a post on Pinterest and how the site, combined with the new Facebook Timeline, are suddenly making social media marketing all about the visual element, but social media marketing guru Chris Abraham sums it up from the Pinterest side very well here. The gist is ...

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Major Changes to Facebook Brand Timelines Means More Work for Political Social Media Marketers, and Here’s How to Prepare

Published on March 7, 2012 by

The following article originally appeared on epolitics.com

By Steve Kleine, Ensomo

Last week, the ever-evolving Facebook rolled out sweeping changes to its brand pages, which are now called Brand Timelines. Making the move is voluntary now, but by March 31st, all pages will be converted to the new format. Like ...

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Ads Designed to Look Like Facebook Posts Will Soon Appear in Your Timeline

Published on March 5, 2012 by

Facebook needs to pump up its earning potential before its IPO, so it is now allowing advertisers to pay for selected posts to be shown to 85% or so of their fans. Currently, the number is limited to 16%. So, you  will soon see content in your newstream/timeline that looks ...

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Facebook Brand Timelines – Innovation or A Step Back

Published on February 29, 2012 by

Today, Facebook brand timelines went live. Some of the top major brands received early access and already have them up. All Facebook Pages will be switched over by the end of March. There are some pretty big changes, especially in the way the page looks. It is MUCH more photo-centric ...

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Friction-less Sharing…A Good Thing?

Published on February 17, 2012 by

It is that friction-less sharing mentioned in this Mashable article that scares me a bit. Friction-less sharing is when a user does not have to do anything to have content (say the song they are listening to on Spotify) shared. It is (and should stay) an opt-in option, but I ...

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Brian Solis Article – Engagement Ain’t Nothing But A Number

Published on February 14, 2012 by

Great article by Brian Solis on a more rational way to look at social media engagement. "Engagement is measured by takeaway value, sentiment or feelings, and resulting actions following the exchange." Sounds hard, but with today's social media monitoring tools (and firms;), it can be done! http://bit.ly/xlkKM7

What Social Media Monitoring Can’t Do

Published on January 9, 2012 by

There has been a bit of controversy after Mashable wrote a post about using Twitter as a method of predicting the Iowa Caucus. It has been attacked from a few sides with some very, very good points. On this blog we have inferred that social media data will, ...

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Ensomo’s Steve Kleine has Article Picked up by The HuffingtonPost

Published on October 18, 2011 by

It was a busy end of the week for Ensomo last week. Besides digging deep into the social media universe looking for important conversations (we found out that Occupy Wall Street is as popular as Justin Bieber!), Ensomo Principal, Steve Kleine's article on successfully using social media monitoring in politics ...

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Ensomo Principal, Steven Kleine to Discuss the Role of Social Media Monitoring in Politics on the Halli Casser-Jayne Show

Published on September 30, 2011 by

Ensomo Principal, Steven Kleine, will  discuss the role of social media monitoring in politics and the 2o12 elections on the Halli Casser-Jayne Show Sunday, October 2nd at 5PM ET.  The conversation will include an overview of social media monitoring and what it can and cannot offer political campaigns and politicians currently in ...

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