January 2012

What Social Media Monitoring Can’t Do

Published on January 9, 2012 by

There has been a bit of controversy after Mashable wrote a post about using Twitter as a method of predicting the Iowa Caucus. It has been attacked from a few sides with some very, very good points. On this blog we have inferred that social media data will, ...

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Social Media Monitoring Insights on The GOP Campaign on the Eve of the Iowa Caucus

Published on January 4, 2012 by

We've been following the GOP nomination process for some time now and have been impressed with how the volume of social media conversations around the candidates has mimicked the polls. As we roll into the Iowa Caucus, data from the social media universe is once again telling the candidate's story. What is ...

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